Writing a new business proposal or a partnership pitch can be really difficult – not only is it time and resource intensive, but how much detail do you really need? Should you keep each page/slide as brief as possible, but if so, how to demonstrate in-depth thinking and expertise? Then there’s that age-old conundrum of creativity and the people versus plagiarism. One of the longest, on-going discussions in PR and Marketing is should you charge for proposals? In essence, no – but there is a way to get the balance just right….