We’re all guilty of using cliches. Business and marketing cliches are especially fascinating and go in trends. What has happened to the low-hanging fruit that tempted people in countless business meetings? Where’s the blue sky thinking of yesteryear (obviously Coronavirus in reality signified the clouds drawing in…), or ‘delivering’ 360 degree marketing strategies (no parole for that one)? You get my drift. Deep Divers and Disruptors – go stright to jail and do not pass go. The overuse and misuse of the word ‘engage’ is one of the more recent indicators of lazy, cut and paste business writing, but the list is endless. I like to check in with the Plain English Campaign website on a regular basis, to make sure I’m not guilty. http://www.plainenglish.co.uk/